littleseed hits the shelves in booths

The UK’s First Regenerative Rapeseed Oil in a Paper Bottle Launches in Booths.

Littleseed regeneratively farmed, naturally cold pressed rapeseed oil has secured a new listing with Booths supermarkets.

Synonymous with locally sourced, fine food and drink Booths have been retailing across the North West and Yorkshire since 1847.

The new sustainably farmed rapeseed oil launched in all 25 of Booths’ stores on Thursday 20th November.

Not only is Littleseed British rapeseed oil made exclusively from regeneratively farmed rapeseed but it is also packaged in an innovative bottle composed of 94% recycled paperboard.

Regenerative farmer and founder of Littleseed, Adam Palmer said:

“As a regenerative farmer I am passionate about agriculture that creates better outcomes for the future of food, farming and the planet. I am delighted that the team at Booths see the value in regeneratively farmed products like ours.”

Haris Deane, oils and vinegar buyer at Booths said:

“Responsible business practices are integral to us at Booths and we’re constantly striving to be a more sustainable and environmentally friendly retailer. Littleseed’s naturally cold pressed rapeseed oil, ticked boxes for us in both the way the product is farmed and its lower carbon packaging.”

The 750ml littleseed bottle, featuring the refreshed Littleseed brand, is now available in all Booths stores.